Kenner tests social media networking

Kenner recently re-launched its venerable www.kenner-cable.com website as a new, blog-oriented corporate site. The new strategy calls for offsetting conventional advertising and marketing costs with contemporary social media activities and SEO strategies.  More professionals spend time online and interact with networks like linkedin and groupsite for project collaboration.  Even popular online networks like Facebook and Twitter have found a place to move real-time technology news and product information.

“By the time a printed trade publication touches on a new project or product, it’s already old news.” says Larry Kenner, CEO of Kenner Wire & Cable, Inc.  “We are dealing with a whole new generation of engineers who grew up on the Internet, and get all their news and information online.”