Kenner recently re-launched its venerable www.kenner-cable.com website as a new, blog-oriented corporate site. The new strategy calls for offsetting conventional advertising and marketing costs with contemporary social media activities and SEO strategies. More professionals spend time online and interact with networks like linkedin and groupsite for project collaboration. Even popular online networks like Facebook and Twitter have found a place to move real-time technology news and product information.
“By the time a printed trade publication touches on a new project or product, it’s already old news.” says Larry Kenner, CEO of Kenner Wire & Cable, Inc. “We are dealing with a whole new generation of engineers who grew up on the Internet, and get all their news and information online.”
Recent meetings in Honolulu between Larry Kenner and J.D. McCrillis, Vice President, Western Regional for Great Lakes Case & Cabinet, has led to new joint ventures in the Pacific region.
Kenner Wire & Cable has had a long relationship with Great Lakes and prefers the American-made, high-end racks and accessories for their projects.
“Great Lakes makes a quality product, and has the engineering expertise to contribute to complex and difficult installations,” said Kenner. “Having them involved just makes it easier for all of us, and the clients are thrilled with the quality.”
“We like working with Kenner, because they appreciate our product.” Added McCrillis. “When quality and expertise are critically important, the cheaper products drop out of the running.”
According to Kenner, “We can get any product, but like to recommend that our clients invest in the best. It ultimately saves them money.”
About Great Lakes Case & Cabinet: Great Lakes is a leading manufacturer of a wide variety of Data Center rack solutions, wall mount and free-standing enclosures, technical furniture/command center systems and accessories for the data, communication, broadcast, sound and security industries. At Great Lakes, quality products and world-class customer service have been the company’s guiding principles for more than 25 years!
Great Lakes a woman-owned, ISO 9001:2008 registered business, headquartered in Edinboro, Pennsylvania. They have distribution centers in Edinboro, Pennsylvania; Reno, Nevada; and suburban Dublin, Ireland. Our manufacturing centers are located in Corry, Pennsylvania; Marion, North Carolina; and Szkesfehervar, Hungary.
Kenner is a leading distributor of wire, cable, and structured wiring systems. We sell every wire and cable type manufactured, plus a full line of structured cabling products. With just a phone call, you can have any quantity, and any type of wire, cable, and accessories delivered to you on your time schedule.